$0 to $1M: Scaling Automated Selling on TikTok Shop - Rye: Universal agentic checkout that actually works

$0 to $1M: Scaling Automated Selling on TikTok Shop

Wally is a team of 4 that turned an idea into a platform moving $1M GMV in just 3 months. By enabling creators to sell virtually any product in their social channels, Wally has established themselves as a top 20 store on TikTok. Discover how Wally worked with Rye to go from a startup idea, to rapidly scaling their infrastructure, to having $7M in annual run rate.

Kisum Chan

Head of Growth @ Rye

Nov 14, 2023

3 Minutes Read

Company

Sell Anything API

Location

Sync API

Industry

Social and creator platform

Use CASE

Startup

Automated & reliable Amazon Business ordering

99.9% successful order placement

1-click install

to earn commissions from partner merchants

Automated & reliable Amazon Business ordering

99.9% successful order placement

1-click install

to earn commissions from partner merchants

Developer-ready

Powered an early builder on TikTok Shop before it was even launched

Scalable

One integration that delivered the end-to-end shopping experience

Ready to get started?

Get Started

Content

Initial Validation and Growth

Manual Inventory Management and Fulfillment

Wally tested out this idea by collecting product requests from influencers and manually listed them on their TikTok Shop. They also priced products above MSRP and passed this margin along to creators as incentives.

To add requested products, the team manually copied and pasted product titles, descriptions, images from marketplace product listings. Then, they listed the products on TikTok Shop for creators to tag in their videos. Once a shopper purchased a product on TikTok, the Wally team would manually find the product on a marketplace like Amazon, and ship it out to the original shopper.

Experiencing Rapid Growth

This approach quickly gained traction; influencers started posting tagged videos, and shoppers started actually purchasing products. They had proved their model.

But it worked a little too well. The Google sheet being used as the temporary order tracker was crashing due to the extraordinary volumes. It was clear that manually placing hundreds of orders on Amazon was near impossible with their team of 4 people.

Wally had to find a way to scale.

Solution

Automate Amazon Business Ordering: Wally turned to Rye's Sell Anything API to automate their product ordering flow. In less than 2 days, the Wally team built their systems so that every time a shopper made a purchase, an order would automatically be placed to Amazon Business and be fulfilled by the Amazon seller.
Automate Product Listing: Listing new products on their TikTok store was the next biggest operational bottleneck. Wally built a system for influencers to request new products simply by copying and pasting an Amazon product URL on their Wally dashboards. With Rye’s Sell Anything API, Wally was able to automatically and instantaneously fetch the product data to be listed on TikTok Shop.
Earning Additional Commissions: Wally also began earning commissions on sales through brand partnerships. Their partnered brands simply would install the Rye Shopify app and set a percentage of commission in under 2 minutes. The Shopify connector app not only unlocks order placement directly to the merchant’s backend, it also automatically distributes commission to Wally upon each sale.

Client Testimonial: “Rye's swift and supportive response was pivotal in our journey. Their APIs not only simplified the complexities of online retail but also played a crucial role in enabling Wally's rapid growth and operational efficiency.” - Mayank, CEO of Wally

Automate Amazon Business Ordering: Wally turned to Rye's Sell Anything API to automate their product ordering flow. In less than 2 days, the Wally team built their systems so that every time a shopper made a purchase, an order would automatically be placed to Amazon Business and be fulfilled by the Amazon seller.
Automate Product Listing: Listing new products on their TikTok store was the next biggest operational bottleneck. Wally built a system for influencers to request new products simply by copying and pasting an Amazon product URL on their Wally dashboards. With Rye’s Sell Anything API, Wally was able to automatically and instantaneously fetch the product data to be listed on TikTok Shop.
Earning Additional Commissions: Wally also began earning commissions on sales through brand partnerships. Their partnered brands simply would install the Rye Shopify app and set a percentage of commission in under 2 minutes. The Shopify connector app not only unlocks order placement directly to the merchant’s backend, it also automatically distributes commission to Wally upon each sale.

Automate Amazon Business Ordering: Wally turned to Rye's Sell Anything API to automate their product ordering flow. In less than 2 days, the Wally team built their systems so that every time a shopper made a purchase, an order would automatically be placed to Amazon Business and be fulfilled by the Amazon seller.
Automate Product Listing: Listing new products on their TikTok store was the next biggest operational bottleneck. Wally built a system for influencers to request new products simply by copying and pasting an Amazon product URL on their Wally dashboards. With Rye’s Sell Anything API, Wally was able to automatically and instantaneously fetch the product data to be listed on TikTok Shop.
Earning Additional Commissions: Wally also began earning commissions on sales through brand partnerships. Their partnered brands simply would install the Rye Shopify app and set a percentage of commission in under 2 minutes. The Shopify connector app not only unlocks order placement directly to the merchant’s backend, it also automatically distributes commission to Wally upon each sale.

Results

Rapid Growth: From MVP to a scaling venture in a few months.

Revenue Milestones: Achieved six-figure revenue in the first two weeks; approached half-a-million in the first two months.

Operational Efficiency: Over 99.9% automation in Amazon Business product orders after complete integration.

Market Position: Ranked a top 20 TikTok Shop by transaction volume.